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Asset-or-Nothing Call Option is a type of call option where the payoff is nil, if the strike price moves below the price of the underlying; while the payoff equals the asset price, in case asset price is higher than strike price.

How Does Asset-or-Nothing Call Option Applied in Options Market? 
This option is different from the plain vanilla options which make a payment of differential price between the market rate and the strike price at the expiry of the option.